When we started Fudge in 2022, we were working on a developer tool much like Highlight. If someone ran into a bug, the team could watch their session and check the logs to figure out what happened and how to fix it. Our original BetaList listing is still up.

Some of our customers ran online stores. They kept asking whether we could make their sites faster. We started working on site speed, which changed who we built for and the engineering we spent our time on.