Our e-commerce customers kept asking about site speed. We’d built Fudge to help developers investigate problems, but these customers wanted us to speed up the storefront itself. That meant working on how the pages reached shoppers.
We used Cloudflare Workers to apply the changes at the edge. My co-founder Simeon shows how the product worked in our Cloudflare Workers Launchpad demo.
This was where I started spending more of my engineering time on e-commerce. After site speed I worked on product recommendations and then AI agents.
