Now
Fudge: AI agents for e-commerce
We build AI agents that help merchants make changes to their Shopify stores.
Work
I’ve built browser extensions, video editing software, and tools for online stores. These days I work on AI agents at Fudge.
Fudge
We started with developer tools in 2022. Today we build AI agents for Shopify stores.
2022 · The first chapter
Fudge: developer observability
Our first developer tool put session recordings and system logs together so teams could see what went wrong for a user.
After observability
Fudge: site speed
We used Cloudflare Workers to make our customers’ online stores load faster.
Between site speed and agents
Fudge: recommendation systems
I worked on machine learning to help online stores recommend products to shoppers.
Side projects
Things I build outside Fudge.
2026–present
Counted
A website and public API for exploring South African local election results.
Startup engineering
My work at Names & Faces and Milk Video.
Until February 2022
Milk Video
Browser-based video editing, rendering, and a deterministic way to handle time.
Including YC · Summer 2018
Names & Faces
Engineering in a small startup team, from Cape Town to a summer in Silicon Valley.
Earlier projects
Apps and businesses I ran while I was at school.
Built at fourteen
iStyla
A browser extension that let you make your own Facebook themes and share them with other people.
2015
Flippit
A matric study app built for Oxford University Press South Africa while I was still at school.
High school · reviewed in 2015
Metro Watch
Importing and selling smartwatches under my own brand while in high school.
Early websites · 2009–2010 captures
TravelFish
A travel booking site I built when I was about twelve. The Internet Archive still has copies.